The OJs: A Journey Through Triumph and Tragedy.

The OJs, one of the most iconic R&B groups in music history, have captivated audiences worldwide for decades.

Known for their timeless hits like “Love Train” and “For the Love of Money,” their story is not just a tale of musical success but also one filled with personal struggles, heartbreak, and resilience.

This article delves into the tragic yet inspiring journey of the OJs, exploring the highs and lows that shaped their legacy.

Origins in Canton, Ohio

The story of the OJs begins in Canton, Ohio, where the original members—Eddie Levert, Walter Williams, William Powell, Bobby Massie, and Bill Isles—formed a doo-wop group in 1958.

As teenagers brimming with ambition and talent, they initially called themselves The Triumphs before briefly adopting the name The Mascots. It wasn’t until they met Cleveland DJ Eddie OJ that they found their legendary moniker, which would become synonymous with soul music.

In their early days, the group struggled to find their sound, often performing covers and hustling for gigs at small venues. Their breakthrough came when they signed with King Records in the early 1960s.

While they released promising singles like “Lonely Drifter,” the traction they hoped for remained elusive. Over time, the pressures of the industry led to the departure of Massie and Isles, leaving Levert, Williams, and Powell to form the core trio that would define the OJs.

Rise to Fame

The late 1960s marked a turning point for the OJs when they moved to Philadelphia and began collaborating with legendary producers Kenny Gamble and Leon Huff.

This partnership was instrumental in shaping the Philadelphia Soul sound, and their first collaboration, “Backstabbers,” became a massive hit. The success of songs like “Love Train” and “For the Love of Money” solidified the OJs’ place in music history, transforming them from struggling artists to industry heavyweights.

However, this newfound success came at a cost. The pressures of fame began to take a toll on the group, particularly with the loss of founding member William Powell. In the mid-1970s, Powell began experiencing severe health issues, ultimately being diagnosed with cancer.

Despite the group’s success, Powell’s declining health cast a shadow over their achievements. He continued to perform as long as he could, but by 1976, he had to step away from the group, leaving a significant void both musically and emotionally.

The Heartbreaking Loss of William Powell

William Powell passed away on May 26, 1977, at just 35 years old, due to colon cancer. His death was a devastating blow to the OJs, who had shared so much together throughout their journey.

Powell was not only a talented musician but also a close friend and brother to Levert and Williams. The emotional impact of his loss resonated deeply within the group, and they struggled to cope with the void left by his absence.

In the years that followed, both Eddie Levert and Walter Williams faced their own health challenges. Williams was diagnosed with spinal stenosis in 2009, a painful condition that forced him to reevaluate his lifestyle and priorities.

The relentless pain and limitations of his condition led him to step back from performing for a period, focusing on his recovery. With the support of his bandmates and fans, Williams worked hard to regain his strength and eventually returned to the stage in 2012.

Personal Tragedies and Resilience

Eddie Levert, too, faced unimaginable personal loss. His eldest son, Gerald Levert, a successful solo artist and member of the group LeVert, tragically passed away on November 10, 2006, at the age of 40.

Gerald’s death, caused by a lethal combination of prescription medications, devastated Eddie. The bond they shared as father and son went beyond family; they were collaborators and best friends. Losing Gerald left a profound void in Eddie’s life that could never be filled.

Barely two years later, in 2008, Eddie faced another tragedy when his younger son, Shawn Levert, passed away at the age of 39.

Shawn’s death, which occurred while he was incarcerated, raised serious questions about the care he received while in jail. The circumstances surrounding Shawn’s passing compounded Eddie’s grief, and the loss of both sons tested his strength and faith.

Despite these heart-wrenching experiences, Eddie Levert channeled his grief into his music.

He often spoke about how the losses changed him forever, using his art as a means of coping with the profound pain he endured. The OJs continued to perform, honoring the memories of Gerald and Shawn through their music.

The Business of Music: Struggles Behind the Scenes

The OJs’ journey was not only marked by personal tragedies but also by significant legal and financial hurdles. The music industry, notorious for taking advantage of artists, posed challenges that could have easily derailed their careers.

Initially signed to King Records, the group faced issues with royalties and fair treatment. Despite their chart-topping hits, they struggled to receive the financial compensation they deserved.

In 1972, the OJs signed with Philadelphia International Records, marking the beginning of a new chapter in their career. Although they experienced greater commercial success, they continued to navigate complex contracts and disputes over royalties.

The rise of music video channels and digital streaming further complicated their financial landscape, leading to ongoing legal battles.

As the OJs gained fame, they also faced the pressures of maintaining their status in a rapidly changing music industry. The emergence of new genres and shifting audience tastes required them to adapt while staying true to their roots.

This creative struggle was particularly challenging for Walter Williams, who often found himself torn between artistic vision and commercial viability.

Legacy of the OJs

Despite the challenges they faced, the OJs have left an indelible mark on the music industry. Their ability to produce iconic work, even amidst personal and professional turmoil, is a testament to their resilience.

Albums like *Backstabbers* (1972) and *Ship Ahoy* (1973) not only achieved commercial success but also helped define the sound of an era. Songs like “Love Train,” “For the Love of Money,” and “Backstabbers” became anthems that transcended time and place.

The OJs are often credited with helping to shape the Philadelphia Soul sound, blending soulful melodies with socially conscious lyrics that tackle issues like injustice, betrayal, and love.

Their innovative approach pushed the boundaries of R&B and funk, influencing generations of artists who followed.

In recognition of their contributions to music, the OJs were inducted into the Rock and Roll Hall of Fame in 2005. This honor cemented their place among the greats of American music, acknowledging their impact on the industry and their enduring legacy.

Conclusion

The journey of the OJs is a remarkable tale of triumph and tragedy. Their story serves as a reminder that success in the music industry often comes with personal sacrifices and challenges. Through heartbreak and loss, the OJs have remained dedicated to their craft and to each other, creating music that resonates with fans across generations.

Their legacy is not just in their chart-topping hits but in the resilience, brotherhood, and artistry they continue to embody. The OJs’ music stands as a timeless reminder of the power of soul and R&B, ensuring that their influence will be felt for years to come.